“Fashion and lifestyle Marketing” is an executive program for entrepreneurs and emerging creatives covering tactics and tools for developing marketing strategies.

Date of the courses: 14th 15th 16th 20th 21th 22th of April

Time: 16:00 - 19:00

Total hours: 18 hours

Language of instruction: English

Price of the course: 1500000 UZS.

Take advantage of our special offer - “Bring a friend”. Bring two friends and get 20% discount for each of you. In order to receive the discount, your friends must fill out the field “By recommendation” on our form.

You will have a chance to experience the most effective brand and retail management tools implemented worldwide and will be able to exercise it in your business practice. Realize your dreams and build a successful fashion brand in Uzbekistan and worldwide with the help of the best experts in this industry.

Meet our course instructors:

Dr. Karan Khurana – Expert & Lecturer - in fashion management and marketing with practice in international projects for the development of the fashion industry.

Anna Vedeneeva - Creative Director of Central Asian Fashion Blog, with over 10 years of international experience as a multi-disciplinary art director, creative producer, and marketing director. Among her projects is a film for the Louvre Museum, and work with brands such as Vivienne Westwood, Moschino, Bikkemberg, Etam, Morgan de toi, Jennifer, Pimkie, US Polo ASSN and many others.

Module aims:

Course that provide all the tools needed to understand the steps of the fashion and lifestyle Marketing process and the role of the entrepreneur inside of a fashion brand.

  • Recognize and analyse product classifications, the Central Asian marketing environment, consumer market and behaviour.
  • To understand the anatomy of the Fashion and lifestyle product development.
  • To exploit the domestic retail markets fully for maximizing the profits.
  • To identifies the characteristics of the target market.
  • Examine retailing, wholesaling and pricing strategies
  • To explore sustainability as a key issue in fashion and textile value chain.

Learning outcomes

Upon completion of the course, participants will be able to:

  • Compare and contrast the economic, sociological, technological, psychological, and political factors affecting fashion change and adoption.
  • Evaluate the needs of the consumer and target market
  • Analyse and implement effective marketing strategies in Uzbek market.
  • Understand sustainability as a key issue in future of fashion marketing.